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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Diaper Bags
Jujube Classic - Super Be (Shoreline)

Jujube Classic - Super Be (Shoreline)
$89.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...

Jujube Classic - Itty Bitty Be (Wallflower)
$50.00
A tiny Be Classy perfect for your itty bitty little buddy. The Itty Bitty includes a mini changing pad and a messenger strap that can make this a full body, kid sized purse. This Itty Bitty bag is seriously the cutest thing we have ever made! Mini version of the Be Classy Mini changing pad included Detachable and adjustable messenger strap incl...

Jujube Tokidoki - Be Charged (Iconic 2.0)
$35.00
This double-sided, slotted card case is the perfect size if you just need to run out quickly, or throw it in a smaller pocket on your Ju-Ju-Be bag! Featuring 4 credit card slots, an insert pocket and a D ring that can clip on to your keys, the Be Charged is a perfect way to accomplish ultimate organization without taking up a lot of room! 2 sid...

Jujube Tokidoki - Be Spendy (Iconic 2.0)
$80.00
This zip around wallet will keep you nice and tidy! The Be Spendy features 8 card slots, 4 bill compartment options, a zipper change pocket and a place for your I.D. You can even carry it as a clutch! Just use the D ring located on the exterior! (Straps not included, but that means you can be creative!) 8 card slots 4 bill compartment options ...

Jujube Tokidoki - Be Rich (Iconic 2.0)
$80.00
The Be Rich is a tri fold wallet with a snap enclosure. The outside features a zippered pocket to keep your change in place. 808 it up to find over 15 card slots, a clear pocket for your ID and plenty of room for cash! Featuring the new metal Ju-Ju-Be logo, the Be Rich is sure to keep you looking exactly that….rich! So for those of you who need...

Jujube Tokidoki - Super Star (Iconic 2.0)
$139.00
This bag might be the real star of the show, but if the paparazzi come chasing you, don’t be surprised. Full zippered opening on the top of the bag lets you easily pack and see what’s inside. Wide, comfy straps make it the perfect size for carrying. Of course, it’s machine washable. Doesn’t just have starpower - It’s SuperStar power! Quick re...

Jujube Rose - Be Right Back (Whimsical Watercolor)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...

Jujube Rose - Paci Pod (Whimsical Watercolor)
$35.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...

Jujube Rose - Be Right Back (Sakura Swirl)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...

Jujube Onyx - Starlet (Gingham Style)
$119.00
Pull your hat down lower and put on your Jackie-O shades. As you saunter down the jetway with the bag on your arm, everyone will be looking your way. Perfect for overnighters or quick weekend trips, you’ll find packing a breeze. Quick reach pocket for cell phone, plane tix, or more! Unique main zipper closure system makes for easy access D-Ri...

Jujube Onyx - Be Neat (Black & Bloom)
$35.00
Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid...well...neat! Magnetic closure to make for easy on-off Reversible! Crumb catcher pocket on the bottom Soft and flexible so baby is comfy Machine Washable … air dry Teflon ... so stains don't stick AgION Antimicrobial Linings... kills germs, mold, milde...

Jujube Onyx - B.F.F. (Black & Bloom)
$279.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included ... nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system ...

Jujube Onyx - Be Quick (Black & Bloom)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Tokidoki - Be Dapper (Sushi Cars)
$45.00
Front zipper pocket Teflon fabric protector helps repel stains. Agion treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew. Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there. Machine Washable ... air dry Dimensions: 25 x 14 x 7 cm

Jujube Onyx - Be Set (Black Matrix)
$85.00
These three super cute little bags of different sizes that give you a head start when you’re racing off to the next event. Two fun straps included make this choice a real winner. Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking...

Jujube Tokidoki - Be Sassy (Sushi Cars)
$199.00
You are witty, playful and full of personality so your bag should be too! Introducing the Be Sassy! A pinch of SASS with a lot of CLASS … it’s a smaller, more compact version of the Be Classy you know and love. The Be Sassy is the perfect size for those of you who like to carry a comfortable, structured bag! Expect some head turns and lots of qu...

Jujube Tokidoki - Be Organized (Sushi Cars)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...

Jujube Tokidoki - Be Charged (Sushi Cars)
$35.00
This double-sided, slotted card case is the perfect size if you just need to run out quickly, or throw it in a smaller pocket on your Ju-Ju-Be bag! Featuring 4 credit card slots, an insert pocket and a D ring that can clip on to your keys, the Be Charged is a perfect way to accomplish ultimate organization without taking up a lot of room! 2 sid...

Jujube Tokidoki - Be Ready (Sushi Cars)
$65.00
The Be Ready is here so you always look your best, no matter where you go. This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more. You’ll also love mesh pockets that keep your small items organized. The Be Ready is the perfect size for travel and folds flat for easy storage. And like all Ju-Ju-Be, it’...

Jujube Tokidoki - MegaTech (Sushi Cars)
$59.90
Technology is a necessary part of life, so why shouldn‰Ûªt it coordinate with a few of your favorite things? The Be Techy cases protect your laptops and tablets while also matching your favorite Ju-Ju-Be bags! Available in select Legacy, Onyx and tokidoki prints, the Be Techy is both fashionable and functional. These padded, zip-around cases ens...

Jujube Tokidoki - Messenger Strap (Sushi Cars)
$40.00
Want to add a strap to your Super Be, Starlet or SuperStar to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap! Adjustable messenger strap extends from 31 inches to 49 inches. Super convenient! Strap has a memory foam shoulder pad with a grippy textile underneath ... no more straps sliding off you...
Jujube Tokidoki - Hobobe (Sushi Cars)

Jujube Tokidoki - Hobobe (Sushi Cars)
$139.00
It will be that much fun (or more) to carry a Hobobe! Packs up great for baby. And when you are ready, take out the changing pad for a full-fledged handbag. How's that for flexibility and fun? Be yourself and more with the HoboBe. Mommy Pocket … get organized! 2 exterior insulated beverage pockets … with Thinsulate by 3M. Keep it warm? Keep it...

Jujube Tokidoki - Fuel Cell (Sushi Cars)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh...almost forgot...it's machi...
Jujube Tokidoki - Be Bop (Rainbow Dreams)
$80.00
The Be Bop is a simple and cute circle style mini purse. The interior features a small zipper pocket with a beautiful sky blue lining. Organize the inside of your favorite bags or carry it alone as a purse. The Be Bop will keep you boppin around town! Product Dimensions:17.50W x 17.50H x 1.75D
Tags
- Everything in Diaper Bags
- All That Tote
- B.F.F.
- Be Bop
- Be Charged
- Be Classy
- Be Connected
- Be Cool
- Be Dapper
- Be Dry
- Be Equipped
- Be Light
- Be Moved
- Be Neat
- Be Nurtured
- Be Organized
- Be Packed
- Be Prepared
- Be Quick
- Be Ready
- Be Rich
- Be Right Back
- Be Sassy
- Be Set
- Be Snacky
- Be Spendy
- Be Sporty
- Be Supplied
- Be Switched
- Be Tagged
- Changing Pad
- Coin Purse
- Diaper Covers
- Encore Tote
- Freedom Fanny Pack
- Fuel Cell
- Hippie
- Hipster
- Hobobe
- Itty Bitty Be
- MegaTech
- Messenger Strap
- MicroTech
- Midi Backpack
- Mini B.F.F.
- Mini Backpack
- Mini Be
- Mini Be Right Back
- Mini Helix
- Narwhal
- Paci Pod
- Petit Backpack
- Starlet
- Super Be
- Super Star
- Wristlet Keychain
- Zealous Backpack
- Zipper Pulls Blind Box