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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Diaper Bags

Jujube Tokidoki - Mini Be Right Back (Fantasy Paradise)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...

Jujube Harry Potter - Hippie (Flying Keys)
$60.00
Calling all freespirits! The super-organized, uber-cute Hippie is about to become your bag bestie! This updated take on the fanny pack is an all-in-one bag, wallet, and necessity organizer—absolute perfection for keeping hands-free at theme parks, concerts, or when out exploring! The exterior boasts a unique front pocket with credit card slots f...

Jujube Sanrio - Mini Helix (Hello Kitty Bakery)
$60.00
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little kid or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colore...

Jujube Onyx - Mini Be Right Back (Sketch)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...
Jujube Sanrio - Be Light (Hello Rainbow)

Jujube Sanrio - Be Light (Hello Rainbow)
$69.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated fron...
Jujube Sanrio - Be Dapper (Hello Rainbow)

Jujube Sanrio - Be Dapper (Hello Rainbow)
$40.00
Front zipper pocket Teflon fabric protector helps repel stains. Agion treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew. Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there. Machine Washable ... air dry Dimensions: 25 x 14 x 7 cm

Jujube Sanrio - Be Organized (Hello Rainbow)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and ho...
Jujube Sanrio - Zealous Backpack (Hello Rainbow)

Jujube Sanrio - Zealous Backpack (Hello Rainbow)
$179.00
The Zealous Backpack is the bag that checks all the boxes. Your favorite JuJuBe backpack features? Check. A versatile size that looks great on both kids and adults? Check. What about an affordable price point? Check check check. The Zealous sports a classic backpack silhouette perfect for school, work, and heading out on the town. The large Momm...

Jujube Tokidoki - MiniBe (Camp Toki)
$115.00
Good things come in mini packages! But is it a mini pack for you or for your mini me?.... you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothi...

Jujube Tokidoki - Be Right Back (Camp Toki)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...

Jujube Leather - Mini Backpack (Red)
$129.00
100% Polyester ORGANIZATION 2 gussted pockets and 1 zippered pocket main compartment; Zippered main compartment; Zippered front pocket FABRICS: Vegan leather exterior; Light-colored lining STRAPS: 2 adjustable backpack straps; Quick-grab top handle HARDWARE: Metal hardware DINEMSIONS: 9"W x 13"H x 3"D

Jujube Leather - Be Set (Plum)
$85.00
Get ready to take your organization skills to the next level. This set includes three mini bags that you can use to organize your diaper bag or as standalone bags. When you pack with Be Set, you’ll never have to dig around the bottom of your bag for small items again. The set comes with two detachable straps for use a wristlet or shoulder bag. Y...

Jujube Onyx - B.F.F. (Butterfly Forest)
$289.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included ... nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system ...

Jujube Onyx - Be Right Back (Butterfly Forest)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...
Jujube Rose - Super Be (Whimsical Whisper)

Jujube Rose - Super Be (Whimsical Whisper)
$85.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...
Jujube Rose - Mini Helix (Whimsical Whisper)

Jujube Rose - Mini Helix (Whimsical Whisper)
$35.90
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little guy or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colore...
Jujube Rose - Be Dapper (Whimsical Whisper)

Jujube Rose - Be Dapper (Whimsical Whisper)
$40.00
Front zipper pocket Teflon fabric protector helps repel stains. Agion treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew. Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there. Machine Washable ... air dry Dimensions: 25 x 14 x 7 cm
Jujube Rose - MiniBe (Whimsical Whisper)

Jujube Rose - MiniBe (Whimsical Whisper)
$109.00
Good things come in mini packages! But is it a mini pack for you or for your mini me?.... you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothi...

Jujube Rose - Be Quick (Sakura at Dusk)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Rose - Be Ready (Sakura at Dusk)
$65.00
The Be Ready is here so you always look your best, no matter where you go. This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more. You’ll also love mesh pockets that keep your small items organized. The Be Ready is the perfect size for travel and folds flat for easy storage. And like all Ju-Ju-Be, it’...

Jujube Rose - MiniBe (Sakura at Dusk)
$115.00
Good things come in mini packages! But is it a mini pack for you or for your mini me?.... you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothi...

Jujube Rose - B.F.F. (Knight Rose)
$289.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included ... nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system ...

Jujube Rose - Fuel Cell (Knight Rose)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh...almost forgot...it's machi...

Jujube Onyx - Mini Helix (Gray Matter)
$50.00
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little kid or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colore...
Tags
- Everything in Diaper Bags
- All That Tote
- B.F.F.
- Be Bop
- Be Charged
- Be Classy
- Be Connected
- Be Cool
- Be Dapper
- Be Dry
- Be Equipped
- Be Light
- Be Moved
- Be Neat
- Be Nurtured
- Be Organized
- Be Packed
- Be Prepared
- Be Quick
- Be Ready
- Be Rich
- Be Right Back
- Be Sassy
- Be Set
- Be Snacky
- Be Spendy
- Be Sporty
- Be Supplied
- Be Switched
- Be Tagged
- Changing Pad
- Coin Purse
- Diaper Covers
- Encore Tote
- Freedom Fanny Pack
- Fuel Cell
- Hippie
- Hipster
- Hobobe
- Itty Bitty Be
- MegaTech
- Messenger Strap
- MicroTech
- Midi Backpack
- Mini B.F.F.
- Mini Backpack
- Mini Be
- Mini Be Right Back
- Mini Helix
- Narwhal
- Paci Pod
- Petit Backpack
- Starlet
- Super Be
- Super Star
- Wristlet Keychain
- Zealous Backpack
- Zipper Pulls Blind Box