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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Diaper Bags

Jujube Hello Kitty - Hippie (Kimono Kitty)
$50.00
Calling all freespirits! The super-organized, uber-cute Hippie is about to become your bag bestie! This updated take on the fanny pack is an all-in-one bag, wallet, and necessity organizer—absolute perfection for keeping hands-free at theme parks, concerts, or when out exploring! The exterior boasts a unique front pocket with credit card slots f...

Jujube Hello Kitty - Midi Backpack (Kimono Kitty)
$99.00
Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll want it for all-day outings with baby? You need the all-purpose Midi Backpack! This structured backpack is the affordable, durable, super adorable mid-sized backpack in the JJB lineup! The Midi’s adjustable straps, five pocket stash-capacity, and two...

Jujube Harry Potter - Be Quick (Honeydukes)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Harry Potter - Super Be (Honeydukes)
$99.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...

Jujube Harry Potter - Be Light (Honeydukes)
$80.00
This awesome tote can pack down so small that you’ll swear it’s not really there, but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag, only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated fro...

Jujube Harry Potter - Be Set (Honeydukes)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector, helps repel stains Agion® treatment protects the liner by inhibiti...

Jujube Harry Potter - Mini Helix (Honeydukes)
$50.00
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now, the Mini Helix! Perfect for your favorite little kid or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colored lining; silver-...

Jujube Harry Potter - Hipster (Honeydukes)
$99.00
Welcome to the next generation in carefree style! The Hipster is our roomy, top-of-the-line take on the fanny pack, with thoughtful features like a cushioned air-mesh back panel, glossy webbing straps and adjustable metal buckle! The Hipster can be fastened at your waist for the ultimate in hands-free comfort, or simply slung over your shoulder ...

Jujube Harry Potter - Hippie (Honeydukes)
$60.00
Calling all freespirits! The super-organized, uber-cute Hippie is about to become your bag bestie! This updated take on the fanny pack is an all-in-one bag, wallet, and necessity organizer—absolute perfection for keeping hands-free at theme parks, concerts, or when out exploring! The exterior boasts a unique front pocket with credit card slots f...

Jujube Harry Potter - Be Dapper (Honeydukes)
$45.00
Front zipper pocket. Teflon fabric protector helps repel stains. Agion treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew. Light-Colored Linings, you can actually see what's inside; it's not just a big black hole in there. Machine Washable, air dry. Dimensions: 25 x 14 x 7 cm

Jujube Harry Potter - Petite Backpack (Honeydukes)
$40.00
A petite size backpack that is great for youngsters and many adults looking for a simple yet fashionable small bag. Large main compartment with single zipper closure. Great for snacks, toys, sweater or jacket, most small electronics (9 inch/22cm internal height). Not large enough for a binder or notebook computer. One external zippered front ...

Jujube Harry Potter - Midi Backpack (Honeydukes)
$99.00
Looking for a backpack so lightweight your kids could use it for school, yet so organized you’ll want it for all-day outings with baby? You need the all-purpose Midi Backpack! This structured backpack is the affordable, durable, super adorable mid-sized backpack in the JJB lineup! The Midi’s adjustable straps, five pocket stash-capacity, and two...

Jujube Harry Potter - Zealous Backpack (Honeydukes)
$199.00
The Zealous Backpack is the bag that checks all the boxes. Your favorite JuJuBe backpack features? Check. A versatile size that looks great on both kids and adults? Check. What about an affordable price point? Check check check. The Zealous sports a classic backpack silhouette perfect for school, work, and heading out on the town. The large Momm...

Jujube Harry Potter - Mini Be Right Back (Honeydukes)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...

Jujube Harry Potter - MiniBe (Honeydukes)
$115.00
Good things come in mini packages! But is it a mini pack for you or for your mini me? you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothing f...

Jujube Harry Potter - Be Cool (Honeydukes)
$50.00
Keep your cool when you’re on the move with the revolutionary, evolutionary, Be Cool! This insulated, structured cooler doubles as a bottle bag to hold two bottles for baby, or as a lunch bag for older kids and adults! The outside features one slip pocket for stashing napkins, utensils, and other needs, as well as a wide-zippered opening for eas...

Jujube Legacy - Mini Be Right Back (The Queen Of The Nile)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...

Jujube Legacy - Be Cool (The Queen Of The Nile)
$50.00
Keep your cool when you’re on the move with the revolutionary, evolutionary, Be Cool! This insulated, structured cooler doubles as a bottle bag to hold two bottles for baby, or as a lunch bag for older kids and adults! The outside features one slip pocket for stashing napkins, utensils, and other needs, as well as a wide-zippered opening for eas...

Jujube Tokidoki - Hobobe (Fantasy Paradise)
$169.00
It will be that much fun (or more) to carry a Hobobe! Packs up great for baby. And when you are ready, take out the changing pad for a full-fledged handbag. How's that for flexibility and fun? Be yourself and more with the HoboBe. Mommy Pocket … get organized! 2 exterior insulated beverage pockets … with Thinsulate by 3M. Keep it warm? Keep it...
Jujube Tokidoki - All That Tote (Fantasy Paradise)

Jujube Tokidoki - All That Tote (Fantasy Paradise)
$72.00
Have one outing with the All That Tote and you’ll agree, this bag is EVERYTHING! Functional, lightweight, and next-level durable, the All That is the Be Light’s tough, super-gorgeous big sister! Check out the striking, color-blocked front panel and sturdy, germ-resistant polyester fabric. This unique overlap conceals a huge multipurpose side poc...

Jujube Tokidoki - Be Set (Fantasy Paradise)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector, helps repel stains Agion® treatment protects the liner by inhibiti...

Jujube Tokidoki - Be Dapper (Fantasy Paradise)
$45.00
The new addition to the collection will help anyone Be Dapper on all their travels. With an external zippered pocket and outside handle for carrying ease, the Be Dapper is the perfect train case for the whole family! Front zipper pocket. Teflon fabric protector helps repel stains. Agion treatment protects the liner by inhibiting the growth of o...

Jujube Tokidoki - Be Packed (Fantasy Paradise)
$149.00
Our newest backpack is jam packed with all your favorite features…comfy straps, handy grab handle, and exterior bottle pockets. But your favorite feature just might be the low price point! The Be Packed has just enough pockets plus a wide zippered opening which makes packing a breeze! Pack it with diapers or pack it with school books … the Be Pa...

Jujube Harry Potter - Mini Helix (Cheering Charms)
$60.00
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little kid or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colore...
Tags
- Everything in Diaper Bags
- All That Tote
- B.F.F.
- Be Bop
- Be Charged
- Be Classy
- Be Connected
- Be Cool
- Be Dapper
- Be Dry
- Be Equipped
- Be Light
- Be Moved
- Be Neat
- Be Nurtured
- Be Organized
- Be Packed
- Be Prepared
- Be Quick
- Be Ready
- Be Rich
- Be Right Back
- Be Sassy
- Be Set
- Be Snacky
- Be Spendy
- Be Sporty
- Be Supplied
- Be Switched
- Be Tagged
- Changing Pad
- Coin Purse
- Diaper Covers
- Encore Tote
- Freedom Fanny Pack
- Fuel Cell
- Hippie
- Hipster
- Hobobe
- Itty Bitty Be
- MegaTech
- Messenger Strap
- MicroTech
- Midi Backpack
- Mini B.F.F.
- Mini Backpack
- Mini Be
- Mini Be Right Back
- Mini Helix
- Narwhal
- Paci Pod
- Petit Backpack
- Starlet
- Super Be
- Super Star
- Wristlet Keychain
- Zealous Backpack
- Zipper Pulls Blind Box