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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Legacy

Jujube Legacy - Be Right Back (The Knight Stars)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...

Jujube Legacy - Be Right Back (The Monarch)
$230.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...

Jujube Legacy - Be Right Back (The Navigator)
$230.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone poc...

Jujube Legacy - Be Set (Cleopatra)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...

Jujube Legacy - Be Set (The Knight Stars)
$85.00
These three super cute little bags of different sizes that give you a head start when you’re racing off to the next event. Two fun straps included make this choice a real winner. Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking...

Jujube Legacy - Be Set (The Navigator)
$85.00
These three super cute little bags of different sizes that give you a head start when you’re racing off to the next event. Two fun straps included make this choice a real winner. Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking...

Jujube Legacy - Be Snacky (The Duchess)
$19.00
2-Pack Snack Bundle. What's super cute, eco-friendly and just the right size to hold your favourite sandwich? The Be Snacky. No need to use plastic baggies anymore because these reusuable, zippered snack pouches will hold whatever you are craving. Don't worry; they're machine washable. A super versatile must-have accessory for parents on the go.

Jujube Legacy - Be Snacky (The Queen Of The Nile)
$19.00
2-Pack Snack Bundle. What's super cute, eco-friendly and just the right size to hold your favourite sandwich? The Be Snacky. No need to use plastic baggies anymore because these reusuable, zippered snack pouches will hold whatever you are craving. Don't worry; they're machine washable. A super versatile must-have accessory for parents on the go.

Jujube Legacy - Be Supplied (Cleopatra)
$189.00
The Be Supplied Pump Bag has an insulated space for your pump while you're on-the-go (plus the insulation helps keep the noise down), as well as insulated pockets for transporting bottles and milk.

Jujube Legacy - Be Supplied (The Duchess)
$189.00
The Be Supplied Pump Bag has an insulated space for your pump while you're on-the-go (plus the insulation helps keep the noise down), as well as insulated pockets for transporting bottles and milk.

Jujube Legacy - Be Supplied (The Queen of Nile)
$189.00
The B-Supplied Pump Bag has an insulated space for your pump to live in while you're on-the-go (plus the insulation helps keep the noise down), as well as insulated pockets for transporting bottles and milk.

Jujube Legacy - Be Switched Bag Insert (Monarch)
$65.00
Jujube Be Switched Legacy Bag Insert is an organizer to insert into your Jujube so that you can compartmentalize things in your bag. Comes with exterior slip pockets and mesh pockets in the interior. This is the smaller version of the Be Moved. Fits perfectly into a Be Light!

Jujube Legacy - Fuel Cell (The Knight Stars)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh almost forgot, it's machine ...

Jujube Legacy - Fuel Cell (The Monarch)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh...almost forgot...it's machi...

Jujube Legacy - Hobobe (The Knight Stars)
$189.90
It will be that much fun (or more) to carry a Hobobe! Packs up great for baby. And when you are ready, take out the changing pad for a full-fledged handbag. How's that for flexibility and fun? Be yourself and more with the HoboBe. Mommy Pocket … get organized! 2 exterior insulated beverage pockets … with Thinsulate by 3M. Keep it warm? Keep it...

Jujube Legacy - Hobobe (The Queen Be)
$175.00
It will be that much fun (or more) to carry a Hobobe! Packs up great for baby. And when you are ready, take out the changing pad for a full-fledged handbag. How's that for flexibility and fun? Be yourself and more with the HoboBe. Mommy Pocket … get organized! 2 exterior insulated beverage pockets … with Thinsulate by 3M. Keep it warm? Keep it...

Jujube Legacy - Messenger Strap (The Monarch)
$40.00
Want to add a strap to your bag to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap! Adjustable messenger strap extends from 31 inches to 49 inches. Super convenient! Strap has a memory foam shoulder pad with a grippy textile underneath ... no more straps sliding off your shoulders! This strap wil...
Jujube Legacy - Mini B.F.F. (The Duchess)
$50.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...

Jujube Legacy - Mini B.F.F. (The Queen Of The Nile)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
Jujube Legacy - Mini Be Right Back (The Duchess)
$50.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...

Jujube Legacy - Mini Be Right Back (The Queen Of The Nile)
$60.00
The Mini BRB is everything you love about our famous Be Right Back backpack—scaled down to adorable proportions. Give one to your Mini me for matching Mommy & Me adventures, or keep one for yourself as an impossibly-cute collectible! You will love the familiar triple-zipper exterior with its front zipper-and-snap combo pocket, top zipper poc...

Jujube Legacy - MiniBe (Cleopatra)
$115.00
Good things come in mini packages! But is it a mini pack for you or for your mini me?.... you’ll figure that one out on your own. Perfectly small for trips around town if it’s for you, or big enough to carry a folder and a few books if it’s for your preschooler. Wide opening to get access to all your stuff, and gussets to make sure that nothi...

Jujube Legacy - Paci Pod (Cleopatra)
$35.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...

Jujube Legacy - Paci Pod (The Knight Stars)
$35.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...