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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Diaper Bags

Jujube Rose - Mini B.F.F. (Whimsical Watercolor II)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
Jujube Classic - Be Sassy (Midnight Posy)

Jujube Classic - Be Sassy (Midnight Posy)
$89.00
You are witty, playful and full of personality so your bag should be too! Introducing the Be Sassy! A pinch of SASS with a lot of CLASS … it’s a smaller, more compact version of the Be Classy you know and love. The Be Sassy is the perfect size for those of you who like to carry a comfortable, structured bag! Expect some head turns and lots of qu...

Jujube Sanrio - Be Set (Hello Sanrio Sweets)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...

Jujube Tokidoki - Paci Pod (Tokipops)
$35.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...
Jujube Rose - Be Quick (Olive Rose)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Tokidoki - Be Organized (Tokipops)
$59.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...
Jujube Rose - Be Set (Olive Rose)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...
Jujube Tokidoki - Super Be (Rainbow Dreams)
$89.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...

Jujube Tokidoki - Mini B.F.F. (Fantasy Paradise)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...

Jujube Tokidoki - Be Ready (Queen's Court)
$65.00
The Be Ready is here so you always look your best, no matter where you go. This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more. You’ll also love mesh pockets that keep your small items organized. The Be Ready is the perfect size for travel and folds flat for easy storage. And like all Ju-Ju-Be, it’...
Jujube Rose - Be Light (Olive Rose)
$80.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated front...
Jujube Tokidoki - Be Light (Sushi Cars)

Jujube Tokidoki - Be Light (Sushi Cars)
$69.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated fron...

Jujube Sanrio - Mini B.F.F. (Hello Kitty Bakery)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...
Jujube Classic - Be Set (Midnight Posy)

Jujube Classic - Be Set (Midnight Posy)
$59.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...

Jujube Rose - Be Quick (Sakura Swirl)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Tokidoki - Be Neat (Sushi Cars)
$35.00
Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid...well...neat! Magnetic closure to make for easy on-off Reversible! Crumb catcher pocket on the bottom Soft and flexible so baby is comfy Machine Washable … air dry Teflon ... so stains don't stick AgION Antimicrobial Linings... kills germs, mold, milde...

Jujube Tokidoki - Itty Bitty Be (Tokipops)
$39.00
A tiny Be Classy perfect for your itty bitty little buddy. The Itty Bitty includes a mini changing pad and a messenger strap that can make this a full body, kid sized purse. This Itty Bitty bag is seriously the cutest thing we have ever made! Mini version of the Be Classy Mini changing pad included Detachable and adjustable messenger strap incl...
Jujube Classic - Be Light (Midnight Posy)

Jujube Classic - Be Light (Midnight Posy)
$59.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated front...
Jujube Tokidoki - Fuel Cell (Rainbow Dreams)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh almost forgot, it's machine ...

Jujube Tokidoki - Girls Best Friend (Tokipops)
$75.00

Jujube Harry Potter - Mini B.F.F. (Cheering Charms)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...

Jujube Classic - Be Set (Snow Queen)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...

Jujube Sanrio - Be Sassy (Hello Sanrio Sweets)
$109.00
You are witty, playful and full of personality so your bag should be too! Introducing the Be Sassy! A pinch of SASS with a lot of CLASS … it’s a smaller, more compact version of the Be Classy you know and love. The Be Sassy is the perfect size for those of you who like to carry a comfortable, structured bag! Expect some head turns and lots of qu...

Jujube Classic - Be Quick (Wallflower)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...
Tags
- Everything in Diaper Bags
- All That Tote
- B.F.F.
- Be Bop
- Be Charged
- Be Classy
- Be Connected
- Be Cool
- Be Dapper
- Be Dry
- Be Equipped
- Be Light
- Be Moved
- Be Neat
- Be Nurtured
- Be Organized
- Be Packed
- Be Prepared
- Be Quick
- Be Ready
- Be Rich
- Be Right Back
- Be Sassy
- Be Set
- Be Snacky
- Be Spendy
- Be Sporty
- Be Supplied
- Be Switched
- Be Tagged
- Changing Pad
- Coin Purse
- Diaper Covers
- Encore Tote
- Freedom Fanny Pack
- Fuel Cell
- Hippie
- Hipster
- Hobobe
- Itty Bitty Be
- MegaTech
- Messenger Strap
- MicroTech
- Midi Backpack
- Mini B.F.F.
- Mini Backpack
- Mini Be
- Mini Be Right Back
- Mini Helix
- Narwhal
- Paci Pod
- Petit Backpack
- Starlet
- Super Be
- Super Star
- Wristlet Keychain
- Zealous Backpack
- Zipper Pulls Blind Box