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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
Diaper Bags
Jujube Tokidoki - Super Be (Iconic 2.0)

Jujube Tokidoki - Super Be (Iconic 2.0)
$89.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...

Jujube Rose - Be Light (Sakura Swirl)
$80.00
* Please pay within 30mins if you are using paylah or bank transfer.* We cannot combine separate orders together after they have been checked-out. Please cart your items in one order to enjoy free shipping above S$100. * Discount coupons/codes are NOT valid for the purchase of this item. This awesome tote can pack down so small that you’ll swea...

Jujube Rose - Super Be (Sakura Swirl)
$99.00
This tote has SUPER powers! It's SUPER cute! It's SUPER light! It's SUPER stuffable! It's SUPER versatile! Does it have X-Ray vision? Nope, but its zippered top will help you get through the X-Ray machine at the airport faster than a speeding bullet. Ultra light Tote straps have a 12-inch drop Zippered closure on top keeps your stuff inside 2...

Jujube Harry Potter - Mini B.F.F. (Flying Keys)
$60.00
You’re never too young to meet your first B.F.F.! The Mini B.F.F. is the perfect gift for the littlest JuJuBe fans, and the cutest collector’s item for the young at heart. Flawlessly proportioned down to the last stitch—this Mini will be the perfect match with Mom’s during Mommy & Me outings! As versatile as the original, you can quickly con...

Jujube Tokidoki - Be Quick (Camp Toki)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Tokidoki - Mini Helix (Camp Toki)
$60.00
Perfect for your favorite little one or for a small bag on the go. The Mini Helix is ready for any outing! Messenger style bag perfect for your little ones. Detachable and adjustable messenger strap can be set to desired length. Product changes in this launch: Going back to original construction and height Back slip pocket Two zippered...
Jujube Sanrio - Be Set (Hello Kitty Dots & Stripes)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...

Jujube Onyx - Be Quick (Black Ruby)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Sanrio - Be Organized (Hello Sanrio Sweets)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...

Jujube Sanrio - Fuel Cell (Hello Sanrio Sweets)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh...almost forgot...it's machi...

Jujube Sanrio - Be Neat (Hello Sanrio Sweets)
$35.00
Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid...well...neat! Magnetic closure to make for easy on-off Reversible! Crumb catcher pocket on the bottom Soft and flexible so baby is comfy Machine Washable … air dry Teflon ... so stains don't stick AgION Antimicrobial Linings... kills germs, mold, milde...
Jujube Rose - Be Sporty (Olive Rose)
$239.00
The Be Sporty includes all the Ju-Ju-Be features you know and love with added rugged metal zippers. The three-way carrying system allows you to use the Be Sporty as a backpack, as a messenger bag, or you can simply grab-and-go with the top handle. The Be Sporty holds up to your modern mom life, and you can still sport it after the diapering day...
Jujube Rose - Be Packed (Olive Rose)
$149.00
Our newest backpack is jam packed with all your favorite features…comfy straps, handy grab handle, and exterior bottle pockets. But your favorite feature just might be the low price point! The Be Packed has just enough pockets plus a wide zippered opening which makes packing a breeze! Pack it with diapers or pack it with school books … the Be Pa...

Jujube Classic - Be Set (Wallflower)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...

Jujube Rose - Be Set (Whimsical Watercolor)
$85.00
* Please pay within 30mins if you are using paylah or bank transfer.* We cannot combine separate orders together after they have been checked-out. Please cart your items in one order to enjoy free shipping above S$100. * Discount coupons/codes are NOT valid for the purchase of this item. Conveniently helps organize all your stuff Clip on strap...

Jujube Tokidoki - Be Sporty (Tokipops)
$239.00
The Be Sporty includes all the Ju-Ju-Be features you know and love with added rugged metal zippers. The three-way carrying system allows you to use the Be Sporty as a backpack, as a messenger bag, or you can simply grab-and-go with the top handle. The Be Sporty holds up to your modern mom life, and you can still sport it after the diapering day...

Jujube Tokidoki - Be Ready (Tokipops)
$65.00
The Be Ready is here so you always look your best, no matter where you go. This roomy and cute case includes elastic loops that hold all your makeup brushes, mascara and more. You’ll also love mesh pockets that keep your small items organized. The Be Ready is the perfect size for travel and folds flat for easy storage. And like all Ju-Ju-Be, it’...

Jujube Tokidoki - Messenger Strap (Tokipops)
$40.00
Want to add a strap to your Super Be, Starlet or SuperStar to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap! Adjustable messenger strap extends from 31 inches to 49 inches. Super convenient! Strap has a memory foam shoulder pad with a grippy textile underneath ... no more straps sliding off you...

Jujube Sanrio - Be Set (Hello Friends)
$85.00
These three super cute little bags of different sizes that give you a head start when you’re racing off to the next event. Two fun straps included make this choice a real winner. Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking...

Jujube Sanrio - Be Quick (Hello Friends)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Tokidoki - Be Organized (Super Toki)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...

Jujube Sanrio - Be Quick (Hello Rainbow)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...

Jujube Tokidoki - Be Light (Camp Toki)
$80.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated front...
Jujube Classic - Be Light (Snow Queen)

Jujube Classic - Be Light (Snow Queen)
$72.00
This awesome tote can pack down so small that you’ll swear it’s not really there…but it still holds a ton when you need it to. Perfect sized straps and just the right number of pockets. You won’t find a better bag…only heavier ones! Really, really, really, really, light 10" strap drop. Easy to carry. Comfy on your shoulder Two insulated front...
Tags
- Everything in Diaper Bags
- All That Tote
- B.F.F.
- Be Bop
- Be Charged
- Be Classy
- Be Connected
- Be Cool
- Be Dapper
- Be Dry
- Be Equipped
- Be Light
- Be Moved
- Be Neat
- Be Nurtured
- Be Organized
- Be Packed
- Be Prepared
- Be Quick
- Be Ready
- Be Rich
- Be Right Back
- Be Sassy
- Be Set
- Be Snacky
- Be Spendy
- Be Sporty
- Be Supplied
- Be Switched
- Be Tagged
- Changing Pad
- Coin Purse
- Diaper Covers
- Encore Tote
- Freedom Fanny Pack
- Fuel Cell
- Hippie
- Hipster
- Hobobe
- Itty Bitty Be
- MegaTech
- Messenger Strap
- MicroTech
- Midi Backpack
- Mini B.F.F.
- Mini Backpack
- Mini Be
- Mini Be Right Back
- Mini Helix
- Narwhal
- Paci Pod
- Petit Backpack
- Starlet
- Super Be
- Super Star
- Wristlet Keychain
- Zealous Backpack
- Zipper Pulls Blind Box