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Welcome to the magic of Jujube, where we create stylish diaper bags that have you covered no matter what the day (or night) holds. From refined Legacy to fun tokidoki and Hello Kitty prints, we have designer diaper bags for any occasion or mood. And of course, all Jujube fashionable diaper bags are machine washable, ultra-organized and incredibly durable yet lightweight. Whether you seek a backpack or handbags, duffels or totes, even water bottles and wallets, Jujube has something to make mom life not only a little easier, but also a lot more glamorous!
Shop by collection - Classic Coastal Legacy Onyx Rose Sanrio Tokidoki
The following collections will be launching on 17 June at 12pm:
Hello Sanrio Sweets
Jujube Sanrio - B.F.F. (Hello Sanrio Sweets)
$289.00
Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more! Memory foam changing pad included, nice 'n comfy, super cushy Quick reach pocket for cell phone 2 exterior insulated bottle pockets, with Thinsulate by 3M. Keep it warm? Keep it cold? Sure! Unique main zipper closure system make...
Jujube Sanrio - Be Packed (Hello Sanrio Sweets)
$149.00
Our newest backpack is jam packed with all your favorite features…comfy straps, handy grab handle, and exterior bottle pockets. But your favorite feature just might be the low price point! The Be Packed has just enough pockets plus a wide zippered opening which makes packing a breeze! Pack it with diapers or pack it with school books … the Be Pa...
Jujube Sanrio - Be Right Back (Hello Sanrio Sweets)
$239.00
The ultimate hybrid...everything a traditional, full-featured ergo backpack is...with the details and form of a beautiful fashion bag. Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair Ergonomically curved and padded shoulder straps. Quick grab handle Cell phone pock...
Jujube Sanrio - Be Sporty (Hello Sanrio Sweets)
Jujube Sanrio - Be Sporty (Hello Sanrio Sweets)
$199.00
The Be Sporty includes all the Ju-Ju-Be features you know and love with added rugged metal zippers. The three-way carrying system allows you to use the Be Sporty as a backpack, as a messenger bag, or you can simply grab-and-go with the top handle. The Be Sporty holds up to your modern mom life, and you can still sport it after the diapering day...
Jujube Sanrio - Be Supplied (Hello Sanrio Sweets)
$189.00
Introducing the Be Supplied: the ultimate structured tote for pumping moms. The little sister of the Be Pumped, the Supplied is lightweight but perfectly roomy. The easy-open interior will comfortably store your breast pump with room to spare, and the exterior pocket boasts a Mommy Pocket. Both beautiful and versatile, the Be Supplied can be car...
Jujube Sanrio - Paci Pod (Hello Sanrio Sweets)
$35.00
The Paci Pod comes complete with two elastic retainer straps on each side to hold two pacis ... twins, anyone? ... or just so you have a backup. Agion ® antimicrobial treatment will put your mind at ease, too! Wristlet strap, detachable with a swivel hook Interior elastic securely holds 2 pacifiers Fits other little stuff, like retainers and iP...
Jujube Sanrio - Be Charged (Hello Sanrio Sweets)
$35.00
This double-sided, slotted card case is the perfect size if you just need to run out quickly, or throw it in a smaller pocket on your Ju-Ju-Be bag! Featuring 4 credit card slots, an insert pocket and a D ring that can clip on to your keys, the Be Charged is a perfect way to accomplish ultimate organization without taking up a lot of room! 2 sid...
Jujube Sanrio - Be Neat (Hello Sanrio Sweets)
$35.00
Everyone knows there is nothing neat about feeding time. Here’s a neat way to keep your kid...well...neat! Magnetic closure to make for easy on-off Reversible! Crumb catcher pocket on the bottom Soft and flexible so baby is comfy Machine Washable … air dry Teflon ... so stains don't stick AgION Antimicrobial Linings... kills germs, mold, milde...
Jujube Sanrio - Be Organized (Hello Sanrio Sweets)
$65.00
This set includes three different size organizer bags designed to make your packing life a dream. Outer mesh panels allow you to easily see what is inside. The woven labels on the bags make them super easy to grab while the minimalistic design lets you store them flat when not in use. You’ll fall in love with the two-way zippered opening and how...
Jujube Sanrio - Be Quick (Hello Sanrio Sweets)
$50.00
Organize the inside of your favorite bags or carry it alone as a purse. It doesn't matter if you are an organizationalist or a minimalist, you'll LOVE the Be Quick. You can also use it as the only diaper pouch with Teflon...and no noisy Velcro. Throw it in your car, hang it off your stroller or maybe even your wrist; but whatever you do, you wil...
Jujube Sanrio - Be Sassy (Hello Sanrio Sweets)
$109.00
You are witty, playful and full of personality so your bag should be too! Introducing the Be Sassy! A pinch of SASS with a lot of CLASS … it’s a smaller, more compact version of the Be Classy you know and love. The Be Sassy is the perfect size for those of you who like to carry a comfortable, structured bag! Expect some head turns and lots of qu...
Jujube Sanrio - Be Set (Hello Sanrio Sweets)
$85.00
Conveniently helps organize all your stuff Clip on strap for use as a wristlet or to attach to the stroller or bag Extender strap converts to mini shoulder bag Locking zipper sliders to keep things out of reach from curious toddlers (lock not included) Teflon™ fabric protector .. helps repel stains Agion® treatment protects the liner by inhibi...
Jujube Sanrio - Fuel Cell (Hello Sanrio Sweets)
$50.00
This great looking bottle-bag/lunch-pail fits a lot. Put in three or four tall bottles with room to spare. Use it for your own lunch and put in a water bottle or two! The 3M Thinsulate lining keeps things cool (or toasty) for snack time. No one will be running on empty when you keep this great accessory filled up. Oh...almost forgot...it's machi...
Jujube Sanrio - Itty Bitty Be (Hello Sanrio Sweets)
$50.00
A tiny Be Classy perfect for your itty bitty little buddy. The Itty Bitty includes a mini changing pad and a messenger strap that can make this a full body, kid sized purse. This Itty Bitty bag is seriously the cutest thing we have ever made! Mini version of the Be Classy Mini changing pad included Detachable and adjustable messenger strap incl...
Jujube Sanrio - Messenger Strap (Hello Sanrio Sweets)
$40.00
Want to add a strap to your bag to make it a messenger bag? Here it is! We are sure you will find many creative uses for this strap! Adjustable messenger strap extends from 31 inches to 49 inches. Super convenient! Strap has a memory foam shoulder pad with a grippy textile underneath ... no more straps sliding off your shoulders! This strap wil...
Jujube Sanrio - Mini Helix (Hello Sanrio Sweets)
$50.00
First came the Be Classy and the Itty Bitty Be. Then came the Helix, and now … wait for it ... the Mini Helix! Perfect for your favorite little kid or for a small bag on the go. The Mini Helix is ready for any outing! Pockets – Zippered main compartment; 2 Zippered front pocket; Slip pocket in back, Interior mesh pocket Fabrics – Light-colore...
Jujube Sanrio - Starlet (Hello Sanrio Sweets)
$129.00
Pull your hat down lower and put on your Jackie-O shades. As you saunter down the jetway with the bag on your arm, everyone will be looking your way. Perfect for overnighters or quick weekend trips, you’ll find packing a breeze. Quick reach pocket for cell phone, plane tix, or more! Unique main zipper closure system makes for easy access D-Ri...
Jujube Sanrio - Super Star (Hello Sanrio Sweets)
$139.00
This bag might be the real star of the show, but if the paparazzi come chasing you, don’t be surprised. Full zippered opening on the top of the bag lets you easily pack and see what’s inside. Wide, comfy straps make it the perfect size for carrying. Of course, it’s machine washable. Doesn’t just have starpower - It’s SuperStar power! Quick re...